Hello,
I’m Sarah
Experience Curator
Luxury Travel Designer
I’m a trusted travel advisor, experience designer and luxury trip consultant to discerning travelers, with over 15 years of experience curating transformative journeys that go far beyond the ordinary. Featured in The New York Times, Condé Nast Traveler, National Geographic, Travel + Leisure, and Departures, I specialize in life-changing trips tailored to inspire and connect.
My career began in Buenos Aires in 2012, where I played a key role at a luxury tour operator and award-winning venture. I later co-founded a pioneering travel company, Naya Traveler, that helped pave the way for women in the travel industry, and most recently held a senior consultant role at renowned luxury properties and travel firms, including an executive position at a leading travel tech firm in California.
Born in Morocco, I’ve lived across five continents, raised globally by a mélange of cultures and traditions that give me a unique perspective on how to travel well.
I am fluent in Arabic, French, Spanish, and… well, English. From the souks of Marrakech, temples of Chennai, tango milongas of Buenos Aires, to the Tramuntana mountains of Mallorca, I’ve built relationships with artisans, chefs, musicians, hoteliers, and storytellers, offering my clients exclusive access and culturally immersive experiences that feed the soul.
This is the culmination of everything I’ve learned: a commitment to journeys rooted in cultural fluency, genuine connection, and the kind of access that can only come from decades of global experience. This is travel that respects tradition while embracing discovery, designed for those who seek more than just a destination.
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Tamri National Park, Morocco
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![Woman in a white dress standing on a fallen palm tree in the ocean, with large palm tree fronds behind her and cloudy sky overhead.]()
Placencia, Belize
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![Two women sharing a joyful moment outdoors, one wearing an Arsenal jacket and the other in a striped shirt and white scarf, standing near a white vehicle with a rural background.]()
Lalibela , Ethiopia
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![A young woman with long blonde hair and blue eyes standing outside in a snowy landscape during daytime, wearing a black jacket with snow on her shoulders.]()
Nagano, Japan
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![Young woman and older woman sitting on the floor surrounded by cotton plants and fibers, engaging in cotton processing, with green plants in the background.]()
Atitlan, Guatemala
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![A woman walking in front of a modern, abstract building with beige, angular, overlapping panels under a clear blue sky.]()
Doha, Qatar
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![A person wearing a black winter coat with the hood up,standing in a snowy landscape with snow-covered mountains and trees in the background.]()
Arctic Circle, Norway
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![A young woman with long blonde hair standing in a crowded outdoor area at sunset, wearing a colorful patterned jacket, with a cityscape and a tower in the background.]()
Marrakech, Morocco
Led by Intention
Beyond the Obvious
Travel is deeply personal to me. It's woven into how I see the world and how I continue to learn from it. I feel honored to connect with each traveler, crafting itineraries that reflect their values and aspirations. While I design luxury journeys across the globe, to me, true luxury isn’t measured by thread counts or Michelin stars alone (though I know where to find them). It's found in meaningful moments shaped by cultural fluency, thoughtful care, genuine experience, and above all, instinct.
Yes, It’s Personal
Thanks to my life experience living in Marrakech, Fez, Rabat, Madurai, Washington DC, Damascus, Beirut, Cairo, Buenos Aires, and Mallorca, I can open doors that others can’t. My friends become your friends. My connections are a result of years of collaboration with institutions around the world and I love surprising my travelers with insider access to people.
Authenticity Over Algorithms
You’ll find me at the opposite end of AI, where warmth, cultural fluency and intuition play a strategic role in my travel planning and decision making. In a world that is overly predictable and lacking in nuance, I bring in soul and spirit.
