Last month, I was invited by Morocco's National Tourism Office to speak at a USTOA industry day in Rabat; a room where U.S. travel operators met Morocco's leading public and private tourism stakeholders. Born in Morocco, I joined a fireside chat to share what American travelers truly want from the destination: depth, access, and authentic encounter. The conversation confirmed something I've long believed. Morocco isn't reinventing itself. It's finally being given the stage it deserves.

In October, I launched Eunoia Chapters, a curated collection of intimate gatherings in stunning destinations around the world where synergy, growth, and bold conversations unfold among 12 participants, establishing an honest community of strong, resilient women. Born in Marrakech, it felt only natural to host the inaugural retreat in the place that shaped me, Morocco—the place that made me the woman I am today.

To deltiologists - or postcard collectors, these unique pieces have something magical about them. They offer a captivating glimpse to what travel was like many decades ago, refreshingly pre-Instagram. The postcards take you to a specific moment in time where our world was less global and cultures more vibrant and defined so that the sender may describe what they see in fine detail.

I never thought I’d return to Morocco as a traveler - especially having lived here for 20 years. Isn’t travel supposed to offer perpetual excitement of being in an unfamiliar place? Shouldn’t it have an element of the unknown by default? That’s what I thought too, until recently. Born in Marrakech in the late 80s and raised in Fez and Rabat throughout the 90s, I lived in a relatively untouched Morocco, before it gained worldwide fame as a boho-chic tourist hotspot.