sweden Luxury Tours & Adventures

A soulful conversation with Sofía Arista of The Happening on designing meaningful travel at this stage in my career, how to be intentional about luxury, and how experiences that leave a mark go far beyond trends or checklists.

To deltiologists - or postcard collectors, these unique pieces have something magical about them. They offer a captivating glimpse to what travel was like many decades ago, refreshingly pre-Instagram. The postcards take you to a specific moment in time where our world was less global and cultures more vibrant and defined so that the sender may describe what they see in fine detail.

If we can collectively agree on one thing, it’s that the world has reached an unprecedented global stress level in the past couple years that has brought us together in a mutual struggle to stay sane. The macrocosmic angst stemming from an obnoxious pandemic caught us all off guard, abruptly cutting us off from basic freedoms we took for granted.

I never thought I’d return to Morocco as a traveler - especially having lived here for 20 years. Isn’t travel supposed to offer perpetual excitement of being in an unfamiliar place? Shouldn’t it have an element of the unknown by default? That’s what I thought too, until recently. Born in Marrakech in the late 80s and raised in Fez and Rabat throughout the 90s, I lived in a relatively untouched Morocco, before it gained worldwide fame as a boho-chic tourist hotspot.