Travel Journal

Field notes, hotel opinions, destination essays, and the kind of travel knowledge that only comes from having been there.

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By Sarah Casewit, luxury travel advisor and founder of her namesake travel consultancy. For the traveler who hasn't decided where yet but knows it has to be worth it.

Sarah Casewit 4/21/26 Sarah Casewit 4/21/26

Morocco Is Not Reinventing Itself. It's Finally Being Seen.

Last month, I was invited by Morocco's National Tourism Office to speak at a USTOA industry day in Rabat; a room where U.S. travel operators met Morocco's leading public and private tourism stakeholders. Born in Morocco, I joined a fireside chat to share what American travelers truly want from the destination: depth, access, and authentic encounter. The conversation confirmed something I've long believed. Morocco isn't reinventing itself. It's finally being given the stage it deserves.

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A woman kneeling on the ground arranging colorful flowers and candles for a memorial or altar.

Green aurora borealis in the night sky with stars.

Interior of a dome-shaped tent with a blue starry sky ceiling, fairy lights, and cozy seating.

A smiling woman with long hair in a ponytail, wearing a light pink dress, stands on a balcony at dusk, looking towards the water. There is a large potted plant with pink flowers and a lantern nearby.