Sarah Casewit
It’s all about the “Ah” Moments.
I was born in Marrakech; actually mid road trip from the Ourika Valley through the High Atlas Mountains, the first of many trips I didn't plan and couldn't stop. Talk about an ah moment.
Travel has been in my bones since day one. It's taught me more about life's values and truths than any classroom ever could.
In this blog, I'm sharing what I've learned, both as a traveler and as the person who plans other people's trips for a living. Hotel reviews and honest opinions on where to stay and where to skip. Destination essays from places I keep returning to. Stories from markets, mosques, and meals that taught me more than any guidebook. My insight, my stories from the road, and hopefully something that pushes you to go further and see more.
Enjoy these stories from all over the world and let them spark your next journey with me. Welcome to my ah moments!
Featured Stories
3 Reasons I Don't Book My Clients an Airbnb
Airbnb has its place, just not in private luxury travel. Quality is not something I can vet or control, and ease is the entire point of what I actually do for you.
The Local Market's Honesty
A watermelon, a vendor uninterested in my darija, and forty five seconds that told me more than anything else that day. The market sends you somewhere true.
Where Can Liberty Barrons Take You?
Meet Liberty Barrons, our new Senior Luxury Travel Curator. Solo backpacked Colombia to Antarctica, sent clients to frozen Swedish Lapland, opinions included.
Morocco Is Finally Being Seen
Morocco's National Tourism Office invited me to Rabat to share what American travelers actually want. Morocco is not reinventing itself, it is finally on stage.
Why Work With Me?
As your luxury travel advisor, here is what I actually do that the same internet, the same review sites, and the same polished Instagram rooms cannot do for you.
Transformational Luxury
Luxury travel too often means glossy brochures and identical five star itineraries. My journeys are designed around meaning instead, built for real transformation.
Travel with Intention
An interview on travel with intention, from translating for academics in Mali to a gondolier's take on overtourism in Venice. On art, access, and responsibility.
What 500 Hotel Rooms Have Taught Me
I have inspected 500 hotel rooms across my career, testing every detail through my clients' eyes, from shower controls to mini fridge noise, before I recommend one.
My First Women’s Retreat
In October 2024 I launched Eunoia Chapters in Marrakech, my inaugural women's retreat, twelve participants, honest conversation, hosted in the place that shaped me.
Morocco: A Journey Back Home
I never thought I would return to Morocco as a traveler after living here twenty years. Born in Marrakech, raised in Fez and Rabat, before the boho chic fame.

