Morocco is finally being seen

Last month, I was invited by Morocco's National Tourism Office to speak at a USTOA industry day in Rabat; a room where U.S. travel operators met Morocco's leading public and private tourism stakeholders. Born in Morocco, I joined a fireside chat to share what American travelers truly want from the destination: depth, access, and authentic encounter. The conversation confirmed something I've long believed. Morocco isn't reinventing itself. It's finally being given the stage it deserves.